Acadsoc

Acadsoc

Interview on co-founders of Acadsoc: Let Chinese students enjoy high-quality English education.

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Acadsoc, Chinese-based Online ESL courses provider

Acadsoc, a Chinese-based Online ESL courses provider.

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Source: http://www.cctime.com/html/2016-7-28/1200314.htm

Co-founder of Acadsoc-Anson and Alice

2016/7/28

Acadsoc has a Dream of Global Education.

阿卡索外教网的两位品牌联合创始人王志彬(Anson Wong)与陈晔莹(Alice Chen)是夫妻关系,均持有英国著名学府帝国理工学院的硕士学位,2011年6月两人创办了阿卡索资讯有限公司。

Co-Founder Anson Wong and Alice Chen, an ambitious couple and classmates graduated from a master degree in Imperial College London founded the brand ‘Acadsoc Information, Ltd.’ In July 2011.

公司创立虽然才5年,但凭借独特的经营模式获得市场的广泛认可,7月15日,记者在深圳阿卡索咨询有限公司总部见到了两位品牌联合创始人。

Though Acadsoc is only 5 years old, she gains board and common acknowledgement in the market via her unique operation mode and our journalist was, fortunately, to meet the co-founders on June 15.

两位都十分年轻,金童玉女,Anson(1982年出生)看起来严谨内敛相当绅士,Alice(1985年出生)则是走路带风,由内而外散发出成功女性的魅力。

Amazingly speaking, they are really young and passionate. Anson was born in 1982 and he performed with full self-contain like a gentleman. Alice is quite a complementation with a determined and outgoing first impression.

记:两位都是英国帝国理工学院硕士,而且在英国待了那么多年,当初是谁先有回国创业的想法的?选择在线英语教育的初衷是什么?

J: Since both of you hold a master degree in Imperial College London and had lived in London for a long time. Who raised the idea that launches your own business in China and why did you choose online English education?

Alice:回国创业是我的想法,其实在帝国理工学院读书的时候我就已经开始网上创业,开网店卖衣服,生意还挺好,毕业后我在中国驻伦敦大使馆工作,后来离开大使馆去到伦敦一家公司,在公司做一个全球化活动期间认识了很多牛人,包括前联合国秘书长科菲·安南(Kofi Annan),英国十大首富之一的维珍品牌创始人理查德·布兰森(Richard Branson)以及诺贝尔和平奖得主德斯蒙德·图图(Desmond Tutu)这些名人,同时也认识了很多有想法的年轻人,跟他们学到了很多东西。

Alice: I first brought up the idea to start a new business in China. When I was studying in Imperial College London, I ran my own online shop selling clothes and it was quite a success. After graduation, I worked in the Chinese embassy in London first and then decided to join a famous company in London. The company launched a globalized activity and I luckily got to know many celebrities, including Kofi Annan, the ex-secretary general of the United Nations, Richard Branson, one of the top 10 Rich in Britain and the founder of Virgin Group, Desmond Tutu, the winner of Nobel Peace Prize and many other thoughtful people. I really learned a lot from them.

当时就萌发出一个想法,如果有一个地方能够让大家互动学习分享各种专业知识就好了。

Then there was a spark came up to my mind: What if we create a platform for all mankind to share and learn knowledge across the globe!

和Anson讨论了这个想法后,我们就开始一起构思一个可以让全球的人不管有钱没钱都可以平等学习和分享知识的平台。

After discussing with Anson, we began to blueprint the knowledge-sharing structure with no discrimination on your nationality, social status, wealth, religious, age and gender.

你看我们阿卡索外教网的LOGO,它是一颗知识树,上面有电脑,建筑,博士帽等很多不同元素,那就是不同的知识,那就是我最初的想法。

Acadsoc LogoWe made a tree of knowledge as our Logo. There is a computer, buildings, doctoral hat and other components, which stands for different sort of knowledge.

五年前我一个人先回来深圳创办公司,最初只有一个小小的办公室和四个伙伴,那时候我们是全球最先做C2C公共学习平台的,比Google还要早两年,但这个概念在当时太前卫,市场还没有接受,自己去创立市场要烧很多钱。

I came to Shenzhen 5 years ago with only a tiny office and 4 employees. We were the earliest company doing C2C public e-learning, which was even 2 years earlier than Google Education. However, Chinese market was not ready to take such concept in yet and it would be really costly if we created our own marketplace.

Why we chose online English Education?

没有办法,我们只好考虑将领域细分,当时我们就比较看好英语教育,因为国内的英语尤其是口语还很欠缺,三四线城市英语教育资源匮乏,在做完一系列调研后,发现大家对英语口语的需求也很强烈,于是就选择了在线英语教育。

We have no choice but to turn our eyes to online English education as a sub-education of E-learning. After doing market research, we gained the conclusion and prediction that the potentiality of Chinese online English market is very big because of the imbalance in education resource division and shortage.

Anson:对,最先做C2C公共平台的时候, Alice全职做,我是兼职,同时做两份工,每天从早上五点一直忙到凌晨一点。做完金融那边的工作就忙这边公司的事情,我负责公司调研和大方面的策划。

Anson: I can still recall that when we launched our C2C platform, Alice was working full time for it while I was only working part-time. I have to keep working from 5am to 1am the other day for my full-time work, financing and a part-time one, tactical research and plan for Acadsoc.

公司第一次的天使基金是由我负责投资的。

I was in charge of attracting the very first Angel Capital for Acadsoc.

至于为何选择在线英语教育我补充说一下,一是因为当时的用户群还没有接受C2C概念;二是因为平台版块太大,资金需求太高。三是因为英语是世界上使用最广泛的语言,国际上重要的学术研究和声明均使用英语,我们若想将更多更好的教育引进中国,首先得从英语着手。于是我们就做了全球到中国,多种教育到英语的转变。

Additionally, there are several more reasons why we select online English education. First of all, our targeted audiences were not yet able to accept the concept of C2C; Secondly, it requires huge amount of investment if we are going to build a platform that contains all sorts of knowledge. Finally, we believed that English is a transition to better education to Chinese students because most of famous academic works or announcements are in English.

记:阿卡索外教网目前运营情况是怎么样?

J: How is Acadsoc currently operating?

Alice:这个Anson回答就行(微笑)。

Alice: Anson can answer this question (Smile).

Anson:OK,阿卡索整体营收今年上半年比去年同期翻了6倍,团队相比去年扩展了3倍,教师数量已超1000人,融资了3100万人民币。总的来说,运营情况非常不错。

Anson: OK. The revenue of the first 6 months this year is 6 times as the one we had in the first 6 months last year. The scale of our team has expanded by 3 times. We have more than 1000 tutors employed and 31 million RMB as A-Round Capital. Overall, this company is quite good and healthy so far.

How Acadsoc differentiates from other online ESL companies?

记:阿卡索外教网与其他同类型机构相比有什么不同吗?最大的优势是什么?

J: What is the difference of Acadsoc if compared with other competitors? What is your featured advantage?

Alice:我们最大的优势是将在线英语外教和海外留学两项服务结合在了一起,其他机构都没有这样的服务模式,都只是单一的做其中一项,其实将两者联系在一起是可行的,比如学员在我们这里学完雅思,通过雅思考试培训期对学员的了解,我们能更好的为学员提供留学规划,还能为其提供专业的升学意见,这是其他中介没有办法做到的。

Alice: We lead the path in combing online English teaching with studying abroad consultation. Other company would prefer to provide either English teaching or studying abroad consultation alone. From my point of view, it is possible to provide a package with both of them. In our IELTS studying chain, a student will firstly take IELTS preparation courses here, and then get the score. Afterwards, Acadsoc can do customized study abroad plan for the student because we know pretty well how is his/her English level, school preference and future planning.

Anson:是的,我们有跟全球超过400多家学习合作,有些是我们独家代理。

Anson: We have more than 400 schools or education facilities as our partners and we are the sole agent for some of them.

记:阿卡索外教网一节课最低才8.7元,定价在同行业中很低,品牌会不会受到质疑,被认为是低端品牌?在市场推广时如何解决这个问题?

J: The lowest cost to take a class in Acadsoc is only 8.7 Yuan and it is very low level in this industry. Will others question about the quality and take it as low-grade goods? How do you solve such problem when promoting your products?

Anson:很多机构是按外教国籍来划分价格,比如有的机构将菲律宾外教价格定在一节课20左右,英美国外教则可能上百一节课,我们觉得这样的做法会让学员对菲律宾老师的英语教学能力产生误解,从而带出一种国籍歧视,也会令老师不能将个人能力更好的表现出来。

Anson: Nowadays many other companies will set the price of each class according to the nationality of tutors. I.e. a class has given from Philippines teacher can be 20 RMB whilst another given by USA or UK teacher can be 100 RMB or even more. This may lead to a misunderstanding and misjudgment on tutor’s teaching skills merely based on nationality.

在阿卡索,不管是英美还是菲律宾的外教我们都会通过非常苛刻的考核层层筛选,我们看重的是他们的英语水平以及个人质素,不会刻意强调外教来自哪个国家,而且我们要将我们的英语教育普及化,让更多的人能够受益,所以把利润点放得很低。我们平台目前有两个套餐:国际套餐和定制套餐,除了价格实惠的国际套餐我们也有可以满足学员更加个性化高端化服务需求的定制套餐。

In Acadsoc, we have strict evaluation and selection of tutors no matter where they are from. We focus on their teaching experience and skills instead of nationality. We want to let as many people as possible to get in touch with online English teaching so we do not set our profit margin high. We have two packages now in Acadsoc: International package or customized package. International package serves general studying request while customized package aims at customizing suitable study plan for different needs.

Alice:毕竟,让更多的人学到东西是我们的初衷。

Alice: All in all. It is our very first wish to let more people learn more.

记:在线教育领域竞争日益激烈,越来越细分化,专业化,在今后的发展中,阿卡索将如何应对不同群体更加专业化的需求?今后有什么新的发展举措?

J: The competition in online teaching industry is getting more fierce and professional when new entrance entering into new market territories. What is your strategy in facing such situation in the future?  How can you fulfil more professional need from different customers?

Anson:首先是要将我们的英语教育从普及化升级到专业化,比如留学英语;其次专业英语将会更加细分,如金融类,会计类,法律类的英语;我们还将进入K12主流学校体系,最后的终极目标是让我们的英语体系受到全世界的认可国际化。

Anson: Our top priority will be offering more professional English teaching from general English education, for example, English for studying abroad. What’s more, we will develop our academic and business English courses such as accounting English, finance English, law English and so on. We are interested in engaging in K12 education as well. Subsequently, Acadsoc teaching mode will be accepted worldwide as an international company.

记:两位可以谈谈是如何看待在线教育行业未来发展趋势的吗?

J: Can you talk about your prediction on how this industry will develop in the future?

Alice:在线教育未来仍然会是一大热点,前景依然乐观,将继续吸引无数创业者。在线教育在过去的发展中出现了很多误点,教育它不是一个技术行业,它是一个服务性行业,我们应该以教育为本,从心出发,令学习者能够真正的有所收获。

Alice: E-learning will still be the focus in the future and it will keep attaining more investments and more new entrance. There are several detours found in the development of E-learning. Education is not a technical industry but instead a service industry. We should stick to our initial goal anytime to provide our clients with a helpful and useful learning experience.

Anson:在线教育弥补了传统教育的不足。在国内,目前在线教育的认可度是40%,还有60%的人没有尝试或接受通过互联网来接受教育的方式,但未来的5至10年在线教育将会被普遍认可和接受,阿卡索的任务就是更加缩短这个时间。

Anson: E-learning is an organic complementation to traditional education. In China, there is only 40% of the population ever tried E-learning, which means the rest 60% had never tried or accepted E-learning. In the coming 5-10 years, E-learning will be commonly accepted and acknowledged and our mission is to accelerate such process.

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